Pro-life Marketing: Forty Years of Failure

The U.S. House of Representatives recently rejected Pre-Natal Non-Discrimination Act (PRENDA), a bill to prohibit gendercide, or abortions based upon gender and which disproportionately targets females. Buttressed with undercover videos by Live Action showing Planned Parenthood staff assisting women who only want to abort if they are carrying a girl, supporters of PRENDA quickly impugn the President and the Democrats for failing to stop the abortion of little girls simply because they are girls, an almost poetic response to the recent accusations of right-to-life groups waging a “War on Women.”

The firestorm of indignation has right-to-lifers charging abortion-supporters with hypocrisy, claiming to champion women’s rights while refusing to protect unborn women from a death sentence they were handed simply for being female. However, the actions of Planned Parenthood and abortion supporters are completely logical and consistent, while it is the right-to-life groups’ efforts that defy its principles. Once again, the right-to-life movement’s shrewdest marketing attempts send the wrong message: taking a movement that is based on the principles of human rights and glossing over this truth for modest gains in public opinion—and it backfires.
continue at Ethika Politika

Definitely worth the read. 

HT SK

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