"Midwest Religion Model"

Thought you might want this for your files ... I was looking at the "Faith in Public Life" website (people who organized Nuns on the Bus.)

"FPL developed the Midwest Religion Model – a first-of-its-kind tool to identify and engage people of faith. While previous tools to identify religious voters relied mostly on one-dimensional measures such as church attendance, the Midwest Religion Model reflects an in-depth understanding of their attitudes and practices."

"...FPL has also produced groundbreaking research demonstrating that religious messaging on progressive issue positions can be more effective than conventional secular messaging at motivating voters of faith. This data, coupled with our Midwest Religion Model’s ability to identify and target certain religious voters, gives progressive organizations a clear path to reaching and mobilizing religious voters."

"The Midwest Religion Model is available to groups and campaigns and has been scored to the Catalist voter file. It is also available on the VAN through America Votes, State Voices, and partner organizations."

(then check out Catalist groups)
http://www.catalist.us/clients

Voter Activation Network:
http://www.ngpvan.com/