"The request for the new logo was made by Archbishop Jerome E. Listecki in his post-Archdiocesan Synod declaration on Sept. 14, 2014.I'm not seeing the distinctiveness; the symbolism our Archdiocese suggests in the article would equally apply to any diocese.
"Noting that a logo was developed to give the synod 'a distinctive mark,' ...I would ask that this synod logo be adapted to become the archdiocesan
logo ... .'"
"The archbishop hopes people who see the logo will be curious and ask, 'What is this?'"That's the opposite of the reaction you want from people who see a logo, if Wikipedia is to be believed,
"A logo ... is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition."The old logo, with a cross superimposed on a map of Wisconsin showing the ten counties of our Archdiocese, at least indicated a specific place. Further,
"Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos."Our Archdiocese must think differently, since a sidebar item in the print edition of the Catholic Herald shows three previous logos.