"'Your appearance matters,' says Mario Dias, who manages the Church of Jesus Christ of Latter-day Saints training center in São Paulo, Brazil, which each year prepares 3,500 young Mormons from all over the world for one-and-a-half-to-two-year missions in the country.
"Raised as a Catholic, Dias was baptized as a Mormon at 18, three months after he began meeting with missionaries. During his own two-year mission, he converted 70 people and talked to an estimated 3,100. ..."
How to Proselytize
Tip feature by Malia Wollan in The New York Times Magazine.