JS: Look inside Pabst's new Milwaukee brewery - a former church building

Three gleaming copper serving vessels hold a spot just below the former choir loft of the church turned brewery.

The altar wasn't there in the building originally, but for the new Pabst Milwaukee Brewery, this will do for symbolism. The brewery, at 1037 W. Juneau Ave., will open April 14 but offered a sneak peek on Monday.

John Kimes, who heads the Pabst Milwaukee brewing staff, took time out from making a Belgian Tripel to act as tour guide in the brewhouse. It's a return to Milwaukee for the brewery, which has a rich and complex history here that dates back to 1844.

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Also: Before - Milwaukee Biz Journal
And it's the coolest thing going on in Wisconsin, the Milwaukee downtown renewal boom.  The only people upset with all those jobs is the NAACP and the ACLU.

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PBR to return to Milwaukee

It seems not everything is out of alignment in the universe.

MILWAUKEE —Pabst Brewing Company confirms it will be part of a new project at its former brewery site.

Mike Mervis with Zilber, Ltd. told WISN 12 News' Thema Ponton the Pabst sign has now been lit in the old Methodist church the brewery bought in the 1890s. That sign has not been lit since Pabst left Milwaukee.

Mervis said Building 23, which was built as a Methodist church and once housed the Pabst Employee Training Center, will host a micro-brewery and tasting room on the ground floor, and a restaurant on the second floor.

The building is the second-oldest on the former Pabst campus.

CEO Eugene Kashper said the brewery should be operating by the summer of 2016. It will serve to experiment with former Pabst recipes that are currently out of production as well as new product ideas.

"The launch of this brewery in Pabst's original home represents a long-awaited return to our roots," Kashper said. "Milwaukee is our home."

http://www.wisn.com/news/watch-live-pabst-returning-to-milwaukee/34174944?utm_source=Social&utm_medium=TWITTER&utm_campaign=WISN12News

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PBR Returning home?

Here’s an interesting AP story on a long-shot attempt on the part of some locals here in Milwaukee to reclaim the famed Pabst Blue Ribbon name by bringing production of the beer back to Milwaukee. (The fact that this classic Milwaukee label is now overseen by executives residing in California is rather sad.) The article features a must-see gallery of vintage photos of Milwaukee during the height of the P.B.R. era.

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Men's Journal: The Brew City Renaissance

Milwaukee Brew City

Ever since Polish and German immigrants settled along the Lake Michigan's Wisconsin shore in the early 1800s, Milwaukee has been a city soaked in beer. Locals brew it, celebrate with it, mourn with it, and occasionally drink it during mid-morning work breaks. Thanks to several new efforts to immerse tourists in the longstanding local hops culture, the Brew City is becoming the ultimate destination for hard-drinking history buffs.

The brand new Historic Bar Tour, put on by established local company Milwaukee Food & City Tours, takes visitors on a three-hour bus trip between different pre-Prohibition taverns that serve up local ale and Wisconsin's official-unofficial state cocktail, the Brandy Old Fashioned. Drinkers start at the Landmark 1850 Inn, Milwaukee's oldest tavern, then move to Puddler's Hall (established 1874), where early union leaders cried out for justice while polishing off their pints. Next up is a bit of gnoshing at the Historic White House Tavern, which stocks every variety of cured meat to ever come out of Germany. The final stop is Holler House, which has the nation's oldest bowling alley in its basement and female patrons' bras dangling from every beam and light fixture. In typical Milwaukee style, the owner, an octogenarian named Marcy, still tends bar and cracks jokes that make sailors blush.

After the tour, continue hydrating at the Pabst Brewery Complex, a 20-acre campus of old cream-brick buildings that constitutes the Midwest's answer to Dublin's more touristed Guinness Storehouse. Pabst hasn't brewed a drop at this location since the company was shut down in 1996 - Blue Ribbon is now made in a half dozen breweries around the country - and the entire 20-acre campus was slated for demolition until a local beer enthusiast swooped in and started buying up pieces of the property.

The renovations are a work in progress, which is part of what makes touring the complex so interesting. First, visitors get a rundown of the brewery's 170-year history in Blue Ribbon Hall while enjoying a Pabst and pretzels. Then guides lead small groups up a creaky staircase and into a giant hall, where sheetrock has just been torn down to reveal amazing original details like Pabst-themed stained glass and intricate wood finishing. Poking around the late Captain Frederick Pabst's office, which is still littered with early-20th-century ledgers, is as fun as try to make sense of the manual for the ventilation system set up to facilitate the beer baron's 10-a-day Cuban cigar habit. After the tour, stop next door to check out - or sleep it off at - the newly renovated Brewhouse Inn and Suites, where the brewery's original copper kettles stand tall in the middle of a five-story atrium.

Read more: http://www.mensjournal.com/travel/cities/the-brew-city-renaissance-20131028#ixzz2j7q2BMtQ
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