Target supports gay marriage with "Pride Promotion"

Target has spent the past two years fighting backlash over a political donation they said was about the business climate in Minnesota triggered a nationwide boycott from gay rights activists. Now, the company is launching a pride promotion in the month of June.

The retailer has pledged more than $100,000 to a group supporting marriage equality -- but rather than making a direct corporate donation, Target is essentially passing along donations from customers by connecting online T-shirt sales to a month-long promotion.

It works like this: Customers buy a shirt from a special collection, and then all the money from those sales will go to a group that supports LGBT families.

The LGBT community fought back against Target by refusing to shop there after the company donated $150,000 to Republican gubernatorial candidate Tom Emmer. Now, with up to $120,000 pledged to the Family Equality Council, the hope is those boycotters may reconsider reopening their wallets. 

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HT Ray