10 Best Beer States of 2011

7. Wisconsin
Number of breweries: 72
Capita per brewery: 78,986
Production in 2010: 4.8 million barrels
Consumed per capita in 2010: 26.3 gallons

The state roots on a first-place team named the Brewers, was the birthplace of iconic brands such as Pabst and is still home to not only the Miller cooling caves, museum and brewing facility, but MillerCoors' division offices. Combine that with a growing and increasingly vocal craft beer community and you have a state that's been a beer state since before the great-grandparents of University of Wisconsin freshmen were born.

Wisconsin residents drink the fifth-most beer per person in the U.S. and have the ninth-best ratio of residents per brewer in the country. Their commitment to Old World-style brewing is so great that Sprecher Brewing still adheres to the original German formulas, New Glarus brews in a facility that looks like an Alpine lodge nestled in the predominantly Swiss town of the same name and Miller still keeps Leinenkugel's "Leinie Lodge" facility intact after buying the brewer 23 years ago.

Why isn't Wisconsin ranked higher, then? Partly because of production that doesn't even crack the Top 10, but partly because of legislation passed this summer that protects Miller from A-B InBev encroachment that combines the brewer's permit and wholesale and retail licenses given out by municipalities into a single permit under state control and prohibits brewers from buying wholesale distributors. That's great for Miller, but just made life a whole lot more difficult for the more than 70 brewers in the state that aren't Miller who now have a much more difficult path to getting licenses and getting their product on shelves.

Wisconsin's total beer output grew only 0.2% during the past decade. Making life harder for most of your brewers for the sake of one doesn't seem like the best way to create growth.
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3 comments:

Badger Catholic said...

To understand the problem, watch Beer Wars.

Did you know it is illegal to sell Spotted Cow in New York??
http://www.nypost.com/p/news/local/manhattan/illegal_side_beer_haul_8SyXRHacEoh9fp06kdt8mI

GOR said...

”Wisconsin - consumed per capita in 2010: 26.3 gallons...”

Hmmm... Doin’ the math here.

Twenty six point three gallons would be 3366 oz. and change. At 12 oz. per can, that would be 280.5 cans per year. Divided by 52 weeks – that would be roughly 5 ½ cans a week. Or almost one a day… Methinks I’m dragging the average down. Now, as to Brandy Manhattans…

Of course in Irish hospitals years ago it was customary to provide a bottle of Guinness each day to every patient, because: “Guinness is Good For You” (at least that’s what their Ads said…).

Now that was Ireland…your experience may differ. And it’s not as if we Irish needed much encouragement to imbibe!

Badger Catholic said...

I am very happy to hear that Guinness is good for me! :)