Wisconsin Family Action prepared to pay production costs for "Choose Life" license plates

Legislators debated in a committee meeting Tuesday whether a pro-life organization should be allowed to sell specialized Wisconsin license plates to raise money to fund pregnancy resource centers.

Choose Life Wisconsin, Inc., a nonprofit organization that advocates alternatives to abortion, would be allowed to sell $40 license plates saying “Choose Life” to private citizens should the bill pass through the Assembly Committee on Transportation.

According to the bill, the plates would cost $15 each for production with an additional $25 going directly to fund Choose Life pregnancy care centers across the state.

Choose Life Wisconsin President Julaine Appling said her organization does not want to burden taxpayers with the cost of production, so the organization is prepared to pay the production costs to the Department of Transportation up front, which she estimated would be between $9,000 and $11,000.

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